About us
Who is behind Appaz?
Hey! My name is Anne. I also go by the gamertag Appa when I'm online. 👋
I have been gaming for many years and my go-to games are Valorant, CounterStrike, Sims and Minecraft.

The webshop Appaz is founded and owned by me because I felt there was a need for a store that gathers everything you dream of as a gamer who loves the kawaii aesthetic.
There has long been a mainstream trend in the gaming world to cultivate a somewhat uniform "hardcore" look, often consisting of black color and angular geometric shapes. The reality is that there are many different people with different tastes who are a part of the gaming world.
Everyone should have the opportunity to cultivate their interest as they like and express themselves through their gaming setup. That's why I created the Appaz store as a tribute to the cutesy style that many of us love. (ノ◕ヮ◕)ノ✲゚。⋆
But why stop at just gaming gear? Kawaii aesthetics often go hand in hand with an interest in anime, cosplay, and East Asian pop culture. Therefore, it would be amazing to create a platform that embraces all of these interests, which often overlap.
Appaz's mission is to give you more options to create a setup that suits your personality and help you live your aesthetic. ⋆˙⟡♡
Meet the team behind Appaz
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CEO
Anne L.
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Customer service
Anne L.
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Marketing
Anne L.
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Warehouse
Anne L.
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Financial Accounting
Anne L.
Appaz timeline
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December 2024
Appaz marks a milestone of 1000 shipped orders since the launch of the webshop. This is celebrated with a giveaway on Instagram and TikTok.
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October 2024
Appaz introduces build-your-own keyboards with 5 variations of keycaps designed by Anne, and offers a package solution with keyboard case, switches and keycaps.
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September 2024
To mark Appaz's 2nd birthday, Anne hosts her first livestream on Twitch. Anne has now streamed baking cakes, gaming with friends, and packing orders.
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April 2024
Anne is nominated for the award as Dedicated Person of the Year at the Danish Game Awards – an award that honors people who make a special effort for the gaming industry and gaming culture.
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October 2023
Anne wins the pitch competition Fynske Bank Startup Boost and receives the first prize of DKK 75,000 for further development of Appaz.
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September 2023
Appaz launches the first product designed by Anne - keycaps with three different colorful designs.
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June 2023
Appaz participates in their first convention, and the pink booth is set up for the first time at KoyoCon in Grenaa.
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September 2022
Appaz opens the webshop for the first time and starts accepting orders.